Posted to News on 19th Jan 2026, 09:30
Minimise recalls, prevent brand damage and reduce food waste
Food recalls result in both brand damage and increased food waste. Add-in increased legislation on waste reporting, and the food manufacturing industry is at a critical point in its evolution. In this workshop at Food Manufacturing Live, Dr Russell Sion, director at Jenton Group, highlights verification solutions to minimise recalls, prevent brand damage and reduce food waste.
Food packaging contains an ever-increasing amount of consumer information and supply chain data; therefore, it is imperative to ensure that all aspects of the packaging and labelling are correct.
Russell's discussion covers possible solutions to the verification problem and how these will not only reduce the risk of recall but also how the use of verification systems can add value to the supply chain and increase consumer confidence.
He highlights the magnitude of the food mislabelling problem, and the possible impacts of food mislabelling, before explaining how to ensure food packaging labelling is correct.
He examines, too, some additional benefits of packaging and labelling data sharing, and takes a look at what's coming to retail packaging very soon with GS1 Digital Link codes.
