Schneider Electric is announcing a new global brand strategy that comes at a critical point of transition for the industry, in which the business and societal landscape are being transformed by urbanisation, digitisation and industrialisation. That strategy, Life Is On, is fuelled by Schneider Electric's Operational Intelligence approach to IoT. The approach will transform how people and organisations consume energy, better automate industrial processes, and increase the quality of business decisions, while improving their lives.